AI is a business agenda, not just a technology initiative
According to speeches presented by leaders in the Financial Sector at FEBRABAN Tech 2026, along with research data from Deloitte , articles from TI Inside and Consumidor Moderno , we see an important shift that should be the main focus when it comes to AI adoption.
The challenge for key decision-makers in companies is to answer the following question: How to transform AI into value, scale, and competitive advantage? Security?
The ability to overcome this challenge takes on even greater significance when we consider the total technology budget that the financial sector plans to invest, which is expected to reach R$ 50.4 billion in 2026, according to studies by Deloitte, while AI/GenAI, cloud computing, and cybersecurity appear among the top priorities. The research also points to AI and GenAI as enablers of efficiency in processes and customer experience.
Turning this plan into reality will bring enormous competitiveness, not only to the financial sector, but to any market segment, significantly distancing companies that adopt AI as a business agenda from those that do not adopt it with this perspective.
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